It is neither a campaign based on legislation, nor on a Bill in Parliament, and it doesn’t advise Australians of a change of government entitlement.  In fact it is an advertising campaign on a tax that isn’t planned to be introduced into Parliament until after the next election.

The advertising campaign was so urgent that it was exempted from the “new” process by a Labor Minister after an application by another Labor Minister.  The basis of the exemption?  Australia is obviously in the middle of a “national emergency”. What a joke.

While Kevin 10 is in fact the same person as Kevin 07, you would be forgiven for failing to recognising them in a line up.

Kevin 07 said that government advertising was a “cancer on our democracy”, promised he would introduce a system whereby in the three months before an election, a ban would be imposed on government advertising unless agreed to by the leader of the opposition. He also said the Auditor General would ‘vet’ all government advertising.

But for Kevin 10, none of this matters. Kevin 10 has a political emergency – sorry – national emergency to deal with.

It is difficult to imagine that this breach could be any more stark. Or stink more.

But wait, there is more.

The government funded mining tax campaign helping Australians to deal with this ‘national emergency’ is being brought to you by the advertising firm, Shannon’s Way.

You have probably seen the television advertising by now, a nerdish professor at the front of the room telling everyone why a great big new tax is good for you and good for the economy.

Shannon’s Way is as Labor family as you get.  They have worked on election campaigns for Labor at State and Federal level for many years.  In addition they have run the political campaigns for the ACTU.

Miraculously, Shannon’s Way has found itself looking after this account dealing with this great big national emergency.

Not only is Kevin 10 using taxpayers’ money to deal with a political problem so big that it could make him the first one-term Prime Minister in 80 years, he is also paying Labor mates to do so.

Kevin 10 is not running an “information campaign” - he is using $38 million in taxpayers’ money to run a political campaign.

Rudd has shredded the last remaining credibility he had. It is not the non-core promises you have to worry about with Kevin Rudd, it is the core promises. This Prime Minister stands for nothing other than winning an election.

Each time you hear Kevin 10 promise in the weeks before the election that it is an “absolute guarantee” all the Australian people will remember is that this is what he has said before.

Labor will run the most expensive union-fuelled scare campaign in history in the coming weeks to try and hold on to office.

But nothing can hide the fact that this is a bad government led by a bad Prime Minister and it should not be returned.